MARKETING LEAD
The Marketing Leader is responsible for developing a marketing team that is committed to filling the JH Outback event.
This team should consist of influential people, some with platforms such as schools, churches and former guests who are influential to invite their community to the next JH Outback.
JH Outback’s primary marketing strategy is testimony --- by word of mouth. All other outlets support and reinforce a person-to-person invitation. Ideally, everyone that is part of the JH Outback community actively participates in inviting guests to attend the weekend events. The importance of this cannot be overstated. JH Outback is a platform that allows us to invite someone into what could be a spiritually transforming encounter with the Lord. By following the marketing plan, the Marketing Lead will keep JH Outback visible in the community at large and will keep reminders to invite-a-friend on the forefront of the local JH Outback community’s minds.
PRIMARY ROLE OF MARKETING
To facilitate, administer, and implement the Marketing Plan (see below) within your community. To cultivate a team of influential individuals to give a personal invitation to as many eligible guests as possible. Sometimes, hosting events such as pay it forward gatherings after the JH Outback weekend….where guests are invited to pay it forward by inviting their friends.
Areas of Focus
Recruiting guests to attend a JH Outback is led by the City with the support of JH Everlasting Adventures Creative and JH Outback Team. There are many facets to this support and detailed information about this partnership may be found in the Marketing Team Leader Guide and the JH Outback Presentation Guide.
1. JH Outback Presentations
Word of mouth marketing where families host their friends and community for an informational presentation that is targeted towards collecting registrations at the end of the program.
2. Journey of Transition Programs
Schools, Churches and communities may host Journey of Transition programs which can be great advertising for upcoming JH Outback Events.
3. Social Media
The JHEA Instagram and Facebook feed consists of promotion for JH Outback events. Additionally, targeted campaigns on social media for specific city events may be coordinated at the expense of the city.
4. Email Marketing
JHEA will send an email to the JH Ranch, SRL and JH Outback database six weeks and two weeks prior to a JH Outback event. Additionally, JHEA will send emails to promote JH Outback Presentations and Journey of Transition Programs as they are scheduled.
5. Strategic Partnership Program
Partner with churches and schools to open up communities to the blessing of Outback.
Resources
Marketing Guidebook
This Guidebook provides you with a plan and best practices that you can use in this process. You will likely develop other ideas that work well in your city – please share these with us as we want to grow this role together.
Lingo App Brand Library
Here you can find downloadable marks, logos and templates that are for JH Outback. Your logo for your city specifically can be found in your city page.
Social Media Guidelines
Here you can social media guidelines to help you reach your city!
Cards + Flyers - Promo Materials
This links to Cornerstone which allows your city to order promotional date cards to advertise your upcoming spring/fall events.
Approved Imagery
In the following folder you can find imagery that beautifully articulates a JH Outback weekend.
Visual Guidelines
Here you can find the full visual guidelines manual for JH Outback and the Cheat Sheet which is essentially a condensed This links to Cornerstone which allows your city to order promotional date cards to advertise your upcoming spring/fall events.